My approach to SFSU brand development focuses on creating clean, modern visual experiences that honor the university’s rich history while connecting with a new generation of students. By balancing institutional heritage with contemporary design, I strive to create compelling, cohesive brand assets that inspire pride, strengthen identity, and resonate with prospective students.

I lead both the creative direction and hands-on design execution of projects that expand SFSU’s visual language across diverse university initiatives. From concept development through final production, I translate established brand principles into fresh, contemporary applications that strengthen consistency, extend the brand’s reach, and create meaningful connections with audiences across the university community.

Our collective marketing and branding efforts have helped strengthen SFSU’s visual identity, elevate its public presence, and create a more compelling experience for prospective students. Amid challenging enrollment trends across California, the university achieved an 18% increase in enrollment—a significant milestone that reflects broader institutional progress. While this success represents a collective effort, I believe our continued investment in thoughtful, consistent, and contemporary brand storytelling has contributed to a more positive perception of SFSU and renewed interest in the university.