In partnership with Ologie, we helped bring San Francisco State University’s new brand identity from concept to production through a comprehensive suite of vendor-ready design solutions. As the university transitioned to its new visual identity, we developed an updated brand sheet and asset library that equipped apparel and accessories vendors with the tools needed to create cohesive, on-brand merchandise. This included a curated collection of logos, graphics, color palettes, and design elements, along with production-ready guidance for consistent implementation. The work culminated in a vendor lookbook showcasing application examples and product concepts, while the featured merchandise demonstrates how the new identity was successfully translated into retail products sold at the SFSU Student Center campus store.