SFSU Merch Refresh

We partnered with Ologie to develop and launch a comprehensive brand redesign for SFSU. As part of the transition from the previous visual identity to the new one, we refreshed the brand sheet used by our apparel and accessories vendors. This included a collection of updated SFSU graphics and design elements. The examples shown here were part of a mockup lookbook provided to vendors, offering guidance on the application of new logos, graphics, and color treatments.